Team

About MirAI Studio

Francesco Scazzuso, co-founder of MirAI Studio
Francesco Scazzuso
Co-founder · Strategy and Automation

Digital Business student at Universidad de San Andrés, with experience in marketing, process automation and AI applied to business. Leads strategy, product and growth at MirAI.

Manuel Kaplan, co-founder of MirAI Studio
Manuel Kaplan
Co-founder · Technology and Marketing

Industrial Engineering student at ITBA, with experience in web development, automation, AI agents and ad campaigns. Leads technology, product and marketing at MirAI.

Identity

Observation

We work on how things actually run. We look at processes, decisions and ways of operating to understand where there is friction, noise or wasted time. From there, we design systems where artificial intelligence fits in naturally.

Focus

We don't adopt technology for its own sake; we look for solutions to specific problems. We focus on automating what doesn't need human attention, so people can concentrate on what does. We build tools that assist, connect information and simplify workflows.

Method

Our approach is practical and structured. We assess how a team or company actually operates and build architectures that fit its context. From custom assistants and knowledge systems to complex integrations between platforms, the goal is always the same: reduce complexity, improve how decisions are made and free up time for what matters.

How it works

Channels

Today the agent answers on WhatsApp, in production. Instagram is being rolled out. Inquiries that start from a listing on Mercado Libre, ZonaProp or Argenprop arrive on WhatsApp, and the agent recognizes which property they are asking about.

The model and the rules

Replies are written by an Anthropic language model (Claude), using each agency's listings and information. The details to collect before a handoff, and the checks applied to every reply, are defined in code.

Handoff to a person

When an inquiry is ready, or the person asks to talk to someone, the agent passes it to the right advisor with a summary of the conversation. If the person stops replying, it sends a follow-up message.

Every inquiry on record

Every inquiry is stored with its details (name, contact, area, budget, property) and the full conversation, and shows up in the agency's dashboard along with the advisor it was passed to. The property catalog syncs automatically from the agency's own management system.

Data protection

Everything travels encrypted (HTTPS). Each agency sees only its own data: the server checks this on every request. Passwords are stored as hashes (scrypt), and the keys to the database and the AI models never reach the browser.

Infrastructure

The website, the dashboard and the agent run in Docker containers on a virtual private server (VPS). Inquiries and conversations are stored in a managed PostgreSQL database (Supabase), and the models are accessed through Anthropic's API.

Product status

Conversation agent

Live

Answers De Leo Propiedades' inquiries on WhatsApp. Instagram is being rolled out.

Campaign agent

Human-approved

On Google Ads it analyzes the account and proposes changes (budgets, keywords, negative keywords); each one goes through fixed safety rules and is approved by a person before it's applied. On Meta Ads, adjustments are made by hand every week, using a report that matches each campaign against what happened in the conversations.

Client dashboard

Live

Clients use it to see their inquiries, conversations, handed-off leads and ad spend, with an AI-written analysis.

Property search and valuation

Free trial

Search ZonaProp, Argenprop and Mercado Libre in real time for properties and comparable listings. Currently offered as a free trial, before being opened to all clients.